The domestic brokerage firm Sharekhan maintains its 'buy' rating on PVR and INOX, emphasizing robust box office collections and the promising upcoming releases. In its recent research note, Sharekhan reiterates confidence in the growth potential of PVR and INOX, the major players in the multiplex industry, setting an unchanged price target of ₹2,200 per share. The firm highlights the strong box office performance driven by a compelling content pipeline across various languages, supporting its positive outlook. This target implies a 27.38% upside from the current trading price of ₹1,727. The note mentions successful contributions from films like 'Animal' and 'Sam Bahadur' in December, continuing the momentum from earlier months.